BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji by Etude Digital is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji

by Etude Digital

Client: BTY Group

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

Verify Award Status for #138763

Chọpụta Ugbu A Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji

Ederede Akwụkwọ: BTY Brand Identity bụ logo na mmemme ngwa ojiji e kere maka BTY Group. Akara logo ahụ bụ nsụgharị nyocha na mgbakọ na mwepụ nke oge elu ụgbọ mmiri gennaker na-agbasa. Nhazi a na-ekwukwa banyere mgbanwe ọhụrụ nke elu ụgbọ mmiri gennaker wetara na agbụrụ ịgba ọsọ ụgbọ mmiri. Akara ahụ na-anọchi anya ọdịnihu ebe ndị mmadụ na-edu teknụzụ. Ihe karịrị ihe ndraw pensụl 300 gara ụzọ tupu e mezie ha na midia dijitalụ ruo mgbe ha rutere n'ụdị geometrị a chọrọ. Oji bụ isi agba ahụ, nke agba na-egbuke egbuke na-akwado ya. Ụdị oji na ọcha ahụ na-eme ka e nwee ike imepụta ya n'ọtụtụ ihe ndabere n'ụzọ dị mfe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. BTY Brand Identity Ọrụ Bụ Isi: Logo na Ngwa Ojiji na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer