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Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.


BronzNgwungwu· 2022

Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa

Ederede Akwụkwọ: Usoro Ihe Ncheta nke Agwaetiti Lamay bụ atụmatụ mbunye onyinye maka azụ kpọrọ nkụ na osisi azụ ndị e ji yellowfin tuna mee. Onyonyo a na-egosipụta gbadoro ụkwụ na ọdịdị ala na omenala Agwaetiti Lamay dị na Taiwan, ebe a jikwa nkume mpaghara nke a na-akpọ Stone Vase mee ihe osise ndị bụ isi. Igbe dị n'èzí e ji akwụkwọ mee, nke na-emeghe site na mkpuchi maghinetị, dị 34 site na 23 ruo 6 centimita. Ịbanye akwụkwọ na-eji pụrụ iche mmee ọla edo bronze na fim na-egbuke egbuke n'akụkụ ụfọdụ. Akpa zip dị n'ime na-eme ka azụ kpọrọ nkụ dịgide ọhụrụ. Mgbe erichara nri ahụ, a pụrụ iji igbe ahụ chekwaa ihe ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lamay Island's Souvenir Series Ọrụ Bụ Isi: Mbunye Ngwaahịa Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging
The outer box size of this package is W34cmxD23cmxH6cm.
Tags
Brand,Packaging design
Production Technology
This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge
The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration
From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration
This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow
Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents
Chia-Hui Lien , Jen-Wei Huang
Team Members
Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits
Designer: Chia-Hui Lien , Jen-Wei Huang

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