Gradient Vodka Soda Ngwungwu Vodka Soda by Mark Rowe and John Eresman

Gradient Vodka Soda Ngwungwu Vodka Soda by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Gradient Vodka Soda Ngwungwu Vodka Soda

by Mark Rowe and John Eresman

Client: Gradient Beverages Corp.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Gradient Vodka Soda Ngwungwu Vodka Soda

Gradient bụ atụmatụ ngwungwu maka ngwungwu ndị e jikọtara ọnụ nke mmanya vodka soda. Ngwungwu ahụ nwere mkpọ isii dị ọcha nke 355 milita nke nwere ike mmanya na-ebelata nwayọọ nke pasent 8, 7, 6, 4, 3 na 2 site na olu. Mkpọ ndị a na-adịrị n'usoro otu ahịrịa n'ime igbe ahụ, ebe ụdịdị ntụpọ dot matrix si nʼọchịchịrị gaa nʼìhè n'ofe ahịrị ahụ. Oghere e wupuru na ntụgharị na-emeghe igbe ahụ site n'akụkụ ike gaa n'akụkụ dị nro, nke mere na a na-ewepụta mkpọ ndị ahụ n'usoro ahụ. Nhazi a na-akwado ejide onwe n'ofe abalị. E nyere ụtọ mmanya atọ: raspberry na lemon, cucumber na mint, na lime.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Gradient Vodka Soda Ngwungwu Vodka Soda meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gradient Vodka Soda Ngwungwu Vodka Soda ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gradient Vodka Soda Ngwungwu Vodka Soda na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensions & Packaging: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tags: gradient, moderation, vodka soda, seltzer, gradually reducing,
Production Technology: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Design Challenge: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Research: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspiration: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Project Duration: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Operation Flow: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Team Members: Creative Director: John Eresman
Designer: Mark Rowe