Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto by Florian W. Mueller

Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ise Foto na Mgbanwe Foto Competition Category.

ỌlaọchaIse Foto· 2022

Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ise Foto Category

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Colors

The Design

About Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto

Drive2Extremes Multivision bụ usoro ọrụ nka foto na-ejikọta ala ọdịdị abụọ dị oke egwu n'ime otu onyonyo. E buru ụzọ see foto Porsche Taycan Cross Turismo na apịtị kpọnwụrụ akpọnwụ na Lapland, n'ebe ugwu nke Arctic Circle. Izu abụọ ka e mesịrị, e debere ụgbọ ala ahụ n'otu ọnọdụ ahụ maka igwefoto ahụ, na ọnọdụ anwụ yiri nke ahụ, n'ọzara Arabia dị na United Arab Emirates. E mesịrị jikọta ọdịdị abụọ ahụ site n'usoro ikpughe ọtụtụ ugboro. Ebumnobi ya bụ iweta ala ọdịdị polar na ọdịdị ọzara ọnụ n'otu foto. E mepụtara ọrụ nka ndị a n'ọtụtụ nha dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Drive2Extremes Multivision Ọrụ Isi: Ọrụ Nka Foto bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori