Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ise Foto na Mgbanwe Foto Competition Category.
ỌlaọchaIse Foto· 2022
Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto
Client: Porsche China
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ise Foto Category
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The Design
About Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto
Multivision Porsche Shanghai bụ usoro ọrụ nkà foto emere maka Porsche China. Onyonyo ọ bụla na-ejikọta foto atọ n'ime otu ọkpọ site na ikpughe ọtụtụ ugboro. Usoro a na-egosi ihu dị iche iche nke Shanghai, site na mpaghara ọdịnala China na ụlọ ewuwu nke Mpaghara French Ochie ruo n'ụlọ enyo na igwe nke oge a. Ụgbọ ala egwuregwu na-apụta n'onyonyo ọ bụla ma na-adịgide na-amata ya n'agbanyeghị gburugburu ebe nwere ọtụtụ ọkwa. E ji foto dijitalụ mee onyonyo ndị a, e ji mee ha ka ọ bụrụ mbipụta nkà mara mma etinyere n'elu mbadamba aluminium composite n'ọnụ ọgụgụ nwere oke.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Multivision Porsche Shanghai Ọrụ Bụ Isi: Ọrụ Nkà Foto bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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