Transam Carriers Njirimara Ọdụ Azụmahịa by Maksim Zinchuk

Transam Carriers Njirimara Ọdụ Azụmahịa by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2022

Transam Carriers Njirimara Ọdụ Azụmahịa

by Maksim Zinchuk

Client: NUMZ Graphics

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Transam Carriers Njirimara Ọdụ Azụmahịa

Transam Carriers bụ njirimara ọdụ azụmahịa e mepụtara maka onye na-eweta ọrụ ụgbọ njem na nkọwa ngwaahịa dabere na Toronto, Canada. E wuru njirimara a gburugburu Zubr, ma ọ bụ Ehi Ọhịa Europe, anụmanụ si Eastern Europe nke na-egosipụta ịdị iche na ike. Isi anụmanụ ahụ ka etinyere n'ime otu triangle, ma mkpụrụedemede pụrụ iche nke gbatịrị enye logo ahụ ọdịdị na-arụ ọrụ ọsọ ọsọ. Odo na oji bụ agba abụọ e ji rụọ ọrụ karịsịa. A na-etinye ụdị a n'ụgbọ ala ụlọ ọrụ, weebụsaịtị, mgbasa ozi ọha, akwụkwọ ụlọ ọrụ, mgbasa ozi na ngwaahịa mmụba. Triangles odo dị n'ime eserese ndị a na-eme ka a mata brand ahụ n'ime ụlọ ọrụ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Transam Carriers Njirimara Ọdụ Azụmahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Transam Carriers Njirimara Ọdụ Azụmahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Transam Carriers Njirimara Ọdụ Azụmahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics