Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ by Olga Takhtarova

Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2022

Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ

by Olga Takhtarova

Client: Sot B&d

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ

Ederede Akwụkwọ: Siela bụ atụmatụ ngwugwu maka usoro ihe ntụchara ahụ ụmụaka. Atụmatụ a na-eji tuub rọba ọcha nke 75 ml, e ji nkà mmụba akara na mgbanaka biri ya mma. Eserese e mepụtara mepụtara ka a dọwara n'etiti atụmatụ ahụ, otu agwa na-apụtakwa n'ebe dị iche iche na ọnọdụ dị iche iche gafere usoro ahụ dum. Ịchọpụta agba na-enyere ndị na-azụ ahịa aka ịmata ngwaahịa ndị ahụ n'onwe ha. Edere ihe e dere na ya belata ka ọ dị nke kacha nta, ka a pụta ịmata ngwaahịa kwesịrị ekwesị ngwa ngwa n'elu ohere ahịa. Elu ọcha ahụ na-eme ka eserese ndị ahụ pụta ìhè ma dịkwa mfe ịhụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Siela Ọrụ Bụ isi: Ngwugwu Ihe Ntụchara Ahụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.