Biblioteche di Roma Njirimara Akara nke Ragu Communication

Ihe emepụtara bụ Biblioteche di Roma Njirimara Akara nke Ragu Communication bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaedoEserese· 2022

Biblioteche di Roma Njirimara Akara

nke Ragu Communication

Onye Ahịa: Sistema Biblioteche di Roma

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Eserese

95,370

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #140666

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Biblioteche di Roma Njirimara Akara

Biblioteche di Roma bụ njirimara akara e mepụtara maka netwọk ọba akwụkwọ ọha nke obodo Rome. Njirimara a na-eme ncheta afọ iri abụọ na ise nke usoro ọba akwụkwọ ahụ ma bụrụ ihe e bu n'obi iji gosipụta mmepụta ihe ọhụrụ na ohere nnweta. Akara ngosi ochie gosiri akwụkwọ mechiri emechi nke tọgbọrọ n'akụkụ ya. Akara ọhụrụ ahụ na-egosi akwụkwọ meghere emeghe nke a pụkwara ịgụ dị ka mkpụrụedemede mbụ nke aha ahụ. Akara eserese ahụ dị ọcha ma dị mkpa. A na-etinye njirimara a n'usoro akwụkwọ ederede, ebe mmetụ dijitalụ, mgbasa ozi azụmahịa, mgbasa ozi n'èzí na akara ngosi.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Biblioteche di Roma Njirimara Akara meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Biblioteche di Roma Njirimara Akara ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Biblioteche di Roma Njirimara Akara na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Nha & Mkpuchi: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Mkpado: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Teknụzụ Mmepụta: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Ịma Aka Imepụta: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Mkpali: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Oge Ọrụ: The project began in Rome in January 2021 and was delivered to the client in April 2021
Usoro Ọrụ: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patentị: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Ndị Otu: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Asụsụ Foto: Ragu Communication