Moels and Co 528 Elekere nke Betina Greca Menescal - Moels and Co

Ihe emepụtara bụ Moels and Co 528 Elekere nke Betina Greca Menescal - Moels and Co bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ọla Ịchọ Mma.

ỌlaedoỌla Ịchọ Mma· 2022

Moels and Co 528 Elekere

nke Betina Greca Menescal - Moels and Co

Onye Ahịa: Moels and Co

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ọla Ịchọ Mma

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Moels and Co 528 Elekere

Moels na Co 528 bụ elekere mgbanaka nke etiti narị afọ nke ọgbara ọhụrụ nwere ihe nwere ụdị akụkụ anọ yana ọkpụkpọ asymmetric nke ekewara dịka oke ọla edo si dị. A na-ese ọkpụkpọ ahụ na ntọala ọla ọla ọcha agwakọta ya na mkpuchi pigmenti nke na-enye mmecha ọkụ na dabere na ọnọdụ ọkụ agba nke ọkpụkpọ na-agbanwe na-emepụta mmetụta na-adọrọ adọrọ nke ukwuu. Na-enweghị frills, mgbagwoju anya ma ọ bụ ihe ịchọ mma na-enweghị isi, atụmatụ a bụ ihe a na-adịghị ahụkebe n'ahịa taa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Moels and Co 528 Elekere meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Moels and Co 528 Elekere ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Moels and Co 528 Elekere na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Moels & Co 528 is a highly distinctive timepiece due to its unique rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. In addition, the see-through case back that shows the mechanical movement working, a 10 ATM water resistance rating much greater than standard 3ATM, a 3mm thick double domed sapphire crystal used mostly on dive watches and the dial painted with metallic shimmers that change colours depending on the light circumstances.
Nha & Mkpuchi: The case measures only 33mm in height (41mm with lugs), 45mm in width and 11mm thick including the double domed sapphire crystal. The custom designed eco-friendly package is small, it measures only 18cm x 8cm x 4cm and I designed it to fit into a mailer bag and reduce shipping costs. Leather strap width and length are 22mm/20mm and 120mm/80mm respectively.
Mkpado: Mid century inspired design, automatic watch, designed by woman, clean, classic, metallic colours, TV shaped case, premium materials.
Teknụzụ Mmepụta: I used Vectorworks to develop the technical drawings and instead of using 3D printing I built the mock ups myself using only paper, cardboard and velcro. I then forwarded my CAD files to the factory, where they produced the prototype. The case is manufactured with high precision 5 axis CNC machining and it is made of 316L 1.4404 steel which is the most commonly used metal in watchmaking. Stainless steel remains the best material for case production due to its excellent properties and infinitely recyclability with no loss of quality.
Ịma Aka Imepụta: This is my first product and building a product from scratch is challenging, especially with no academic background in industrial design. I spent a long time on researching and educating myself, but my biggest challenge was finding the design path. It took me 2 years to find it but after that the development went smoothly despite the pandemic.
Nchọpụta: I used only social networks and received amazing feedback from the general public, watch enthusiasts and even from industry insiders. In just two weeks in reputable watch groups and forums I have received almost 5000 likes and more than 1400 positive comments about the design and 99% of them expressed they would definitely purchase a Moels & Co 528 timepiece due to its unique design, technical specifications and price point. This positive feedback was enough for me to valid my design and move forward.
Mkpali: Thanks to my architecture background I am highly influenced by the Bauhaus and Mid-century Modern. I believe that many people like me are experiencing feelings of nostalgia for long-lasting products from the past that bear much simpler aesthetics so I decided to get back to basics and create a product using the same solid design principles from the past and added the best possible components and modern manufacturing.
Oge Ọrụ: The project started in April 2020 in Como, Italy and finished prototype manufacturing in January 2022 in Como, Italy.
Usoro Ọrụ: Mechanical watches do not require batteries as they are powered through the kinetic energy generated by the wearer's arm movement. A mechanical movement is made entirely of metal and it is incredibly robust, it can be easily serviced and repaired and will last decades with proper maintenance. A mechanical watch is a product that lasts for generations and it never comes to waste, it has an indefinite lifespan which quartz powered watches and smartwatches do not have.
Patentị: Mark: MOELS+CO, 2022, Trade Mark No: UK00003689538, Holder: MADMAN & FATMAN LTD.
Asụsụ Foto: Image #1: Render by Stefan Brown/Renderologists Ltd, Front View Graphite, 2022.
Image #2: Render by Stefan Brown/Renderologists Ltd, Back View, 2022.
Image #3: Render by Stefan Brown/Renderologists Ltd, Exploded View, 2022.
Image #4: Photographer Betina Menescal, 2022.
Image #5: Photographer Betina Menescal, 2022.
Video Credits: A film by Betina Menescal and David Goncalves. Cinematography and Editing by David Goncalves. Music by Matrika, license code: DJBJEWILOGIQV1DZ. All stock footage legally acquired under Shutterstock license.