Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo by Chow Tai Fook Jewellery Creative Centre

Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ọla Ịchọ Mma Competition Category.

BronzỌla Ịchọ Mma· 2023

Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Ihe Nrite A' Design Award nke Bronz Winner in Ọla Ịchọ Mma Category

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The Design

About Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo

Ederede Akwụkwọ: Re:Form bụ ihe ịchọ mma nke e ji akara ọlaedo atọ na-agafe agafe na ụdọ mee. Akara ọlaedo na-agafe agafe na-abụ ihe zoro ezo a na-eji edozi ogologo olu ihe ịchọ mma na aka. Re:Form na-eme akara ọlaedo na-agafe agafe ka ọ bụrụ isi ihe dị n'atụmatụ ọrụ ahụ. A na-enwe ike itinye akara ọlaedo ọ bụla n'ebe ọ bụla n'ime ụdọ ahụ, nke mere na onye yiri ya nwere ike ịmepụta ihe olu, ihe aka, ma ọ bụ ụzọ ndị ọzọ e nwere ike ịhazi ya. Ụdọ dị inch iri atọ na isii na-enye ohere karịa nhazi otu narị na iri abụọ, ebe ụdọ dị inch iri na asatọ na-enye ohere ihe ka ọ dịkarịa ala nhazi iri itoolu. Ihe ịchọ mma a na-akpọ onye yiri ya oku ka ọ sonyere n'ịkepụta ya, na-akwadokwa ụdị mfe na nke na-adịgide adịgide.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Re Form Ihe Ngosi Bụ Isi: Ihe Ịchọ Mma nke Ọlaedo na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release