China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank by Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

IgweIme Ụlọ· 2023

China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: China Merchants Bank

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank

Ederede Akwụkwọ: China Merchants bụ nhazi ime ụlọ ọrụ ụlọ akụ e mechara na Shenzhen, China. A na-ekewa oghere nke dị 870 mita kwader n'ime mpaghara ọrụ maka nnabata azụmaahịa, ichere na ntụrụndụ, ndị niile na-esite na etiti oghere izuike jikọtara ọnụ na-agbasa. Square, bụ ụdị eji arụ windo n'ọdịnala ụlọ ọrụ ndị China oge ochie, ka e were mee isi ihe eji egosipụta nkwụsi ike na inwe onwe. Osisi, akpụkpọ anụ, iko na ọkụ nwere ọkụ ọdịdọ nke 5500K ka a gwakọtara ya na oke oji na agba ụlọ ọrụ ahụ (brand) iji wepụta ọnọdụ dị jụụ. E hazila ngalaba a ka ọ bụrụ ebe a na-eji eme mkparịta ụka na izuike kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ China Merchants Ọrụ Isi: Nhazi Ime Ụlọ Ọrụ Bank maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions & Packaging: 870㎡
Tags: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Research: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Duration: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang