Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ by Shanghai Bocheng Brand Planning Co. ,Ltd is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwaahịa Nwa, Ụmụaka na Ụmụntakịrị Competition Category.

IgweNgwaahịa Nwa· 2023

Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ

by Shanghai Bocheng Brand Planning Co. ,Ltd

Client: Thermos

Ihe Nrite A' Design Award nke Igwe Winner in Ngwaahịa Nwa Category

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View at A' Design Award Press Release Award Badge

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The Design

About Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ

Ihe mkpuchi na-ekpo ọkụ na oyi na-eme ka ọ dị mma maka ụmụ ọhụrụ ka ha na-aṅụ mmiri ara ehi site na iko, n'agbanyeghị ma ọ bụ n'oge oyi oyi ma ọ bụ okpomọkụ. Iko a nwere okpu abụọ, nke na-enye ụmụ ọhụrụ ohere ịṅụ mmanya n'ụzọ atọ: na ahịhịa, na ịṅụ mmanya kpọmkwem, na obere okpu. Iko a nwere ike ịbụ ụlọ ọrụ mara mma maka ụmụaka site na ọmụmụ ruo ụlọ akwụkwọ. Ikike nke 600ml ezuru maka mkpa ị drinkụ mmiri ụbọchị niile nke ụmụaka.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Growth Iko Mkpuchi Ọkụ Okpukpu Abụọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The warm and cold insulation ensures the comfortable warmth for babies while they drink milk from the cup, no matter it's in cold winter or hot summer. This cup has a dual cap design, which allows babies to drink in three ways: with straw, direct drinking, and with the small cap.This cup can be a nice company for children from birth to school. The 600ml capacity is enough for all day water drinking need of children.
Dimensions & Packaging: 105mmx84mmx295mm
Tags: Dual-cap, Warm and Cold Insulation, Anti-microorganism Technique, 316L Stainless Steel Liner
Production Technology: Materials: The body of the bottle uses Austenite 316L stainless steel. The cap is made with food-grade polypropylene materials; the seal ring and rim and straw are all made with silicon.
Design Challenge: Thermal insulation cups for older children are put forward with new shapes, design and color, extended use scenarios and longer life cycle. However, Thermos designers are not contented with the current design of thermal insulation cups for older children, they devote greater efforts to innovation despite its leading position in the market.
Research: This Thermos vacuum cup has added antibacterial colorant with the certification of SIAA, which can effectively inhibit bacteria growth in a long period of time and minimize the impact of bacteria on human body. Inorganic silver agent antibacterial agent is used for sterilization and disinfection, ensuring safety, heat resistance and durability. This technology addressed consumers’ concern that the thermal insulation cup can’t be washed thoroughly and is easy to breed bacteria.
Inspiration: Since its creation over a century ago, Thermos is committed to offering a warm and long lasting companionship for all. From ecological perspective, we hope the thermal insulation cup stay with children longer. So at the beginning of product design, we have considered all use scenarios after birth and put them into practice on our product to meet children's needs at different growth stages.
Project Duration: The project started in November 2020 and finished in May 2021
Site:Kunshan, Jiangsu Province
Team Members: Ling Li
Hongcheng Yu
Dajun Liu
Image Credits: Photographer Hongcheng Yu, Growth Double Cap Thermal Insulation Cup, 2021