Q Sky Pilates Njirimara Ụlọ Ọrụ by Yuanyuan Yang

Q Sky Pilates Njirimara Ụlọ Ọrụ by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2023

Q Sky Pilates Njirimara Ụlọ Ọrụ

by Yuanyuan Yang

Client: Q Sky

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Njirimara Ụlọ Ọrụ

Q Sky Pilates bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ mmụta Pilates. Akara mkpụrụedemede Q ka e sere ka nnụnụ na-efe efe n'ike onwe ya na mbara igwe, na-ejikọ aha ụlọ mmụta ahụ na mmetụta nke ịdị mfe, nnwere onwe na izu ike. Otu mkpụrụedemede ahụ na-arụ ọrụ dịka onyonyo nwere onwe ya, ma otu mkpụrụedemede ahụ na-adịgide na-ejikọta ya na ụdị mkpụrụedemede e ji dee aha ụlọ ọrụ ahụ zuru ezu. A na-etinye njirimara a n'ihe ngosi ọnọdụ, uwe egwuregwu, iko mmiri na kaadị onye otu, ndị e ji mbipụta dijitalụ, mbipụta silk screen na akwa a kpara akpa mepụta. E lebara anya nke ọma n'izi ezi agba n'akụrụngwa ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Q Sky Pilates Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Q Sky Pilates Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Q Sky Pilates Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022