Gojaming Ngwakọta Mmiri Mkpụrụosisi by Qichao An

Gojaming Ngwakọta Mmiri Mkpụrụosisi by Qichao An is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2023

Gojaming Ngwakọta Mmiri Mkpụrụosisi

by Qichao An

Client: Mornice Brand Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

12,540
Verified Award Winner
Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Ngwakọta Mmiri Mkpụrụosisi

Gojaming bụ nhazi ngwakọta emere maka mmiri mkpụrụosisi a fịrị ọfụma. Ngwakọta a nwere karama PET nke nwere lebụl e tinyere na ya, nke dị 70 mm n'obosara, 35 mm n'omimi, na 200 mm n'ịdị elu. A gbasaziri akụkụ nke akara Gojaming ma jiri ha mee ihe ngosi izugbe nke ngwakọta ahụ dum, na-emepụta njirimara ọtụtụ otu (brand identity). Ọtụtụ ngwakọta a nwere ụdị ire atọ, ma nye ụdị ire ọ bụla agba dị iche iche kwekọrọ na mkpụrụosisi metụtara ya. Agba ndị a na akụkụ mkpụrụosisi ndị a na-enyere ndị na-azụ ahịa aka ịmata ụdị ire ọ bụla ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Gojaming Ngwakọta Mmiri Mkpụrụosisi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Gojaming Ngwakọta Mmiri Mkpụrụosisi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Gojaming Ngwakọta Mmiri Mkpụrụosisi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.