Bronz Eserese · 2023
It Is In Your Genes Njirimara Ike
by Bianka Foldi and Robert Valoczi
- Ihe Nrite A' Design Award nke Bronz 2023 in Eserese
- CLIENT: Genecontact
- Estimated Number of Design Views: 11,743
- Verification code A105EE3C4A · Verify this award
Colors
About It Is In Your Genes Njirimara Ike
Emepụtara akara njirimara a maka ọrụ genotyping, nke enwere ike ịchọpụta ihe nwere ike ibute ọrịa mkpụrụ ndụ ihe nketa. Dịka usoro DNA si arụ ọrụ, a na-ewukwa echiche imewe n'elu usoro koodu, ya bụ koodu Morse nke emebere nke ọma na-anọchite anya mkpụrụedemede nke mkpụrụedemede. Enwere ike iji anya nke uche hụ okwu ọ bụla n'ụzọ dị otú a, na-atụgharị akara ngosi ka ọ bụrụ njirimara siri ike. Akara akara ahụ, nke bụ aha onye ahịa nke koodu ndị ahụ dere, na-ewere ụdị nhazi okpukpu abụọ nke helikal nke DNA. Nke a bụ otú azụmahịa nke onye ahịa si egosipụta ma echiche na anya na njirimara.
About the Ihe Nrite A' Design Award nke Bronz
It Is In Your Genes Njirimara Ike meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na It Is In Your Genes Njirimara Ike ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. It Is In Your Genes Njirimara Ike na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
