Bronz Ngwungwu · 2023
Qinshihuang Cpa Ọrụ Bụụzọ: Ngwugwu Biya
by China Resources Snow Breweries Ltd.
- Ihe Nrite A' Design Award nke Bronz 2023 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 16,255
- Verification code 75A20BE0C5 · Verify this award
Colors
About Qinshihuang Cpa Ọrụ Bụụzọ: Ngwugwu Biya
Ederede Akwụkwọ: Qinshihuang CPA bụ nhazi ngwugwu maka biya aka ọrụ (craft beer) dị n'ụdị China Pale Ale. Ụdị karama na olu karama ahụ ji ihe ndị a na-ahụkarị n'oge alaeze Qin mee ihe, ọdịdị ya na-echetara mmadụ iko jed nke nwere ụdị igwe ojii sitere n'oge Qin na Han. E nwere ọkọlọtọ (flag) gburugburu olu karama ahụ na-egosi na ngwaahịa a bụ onye ọsụ ụzọ nke ụdị biya China Pale Ale. Otu mkpụrụedemede seal script dị n'etiti karama ahụ, nke bụ ụdị mkpụrụedemede jikọtara ọnụ n'oge alaeze Qin, na-enye ya ọdịdị ọdịnala na nke oge ochie. E mere nhazi a ka ọ bụrụ karama iko nke 315 ml na mkpọ aluminum nke 550 ml.
About the Ihe Nrite A' Design Award nke Bronz
Qinshihuang Cpa Ọrụ Bụụzọ: Ngwugwu Biya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Qinshihuang Cpa Ọrụ Bụụzọ: Ngwugwu Biya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Qinshihuang Cpa Ọrụ Bụụzọ: Ngwugwu Biya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
