I Park The Urban Oghere Omenala Siri Ike by Euna Park

I Park The Urban Oghere Omenala Siri Ike by Euna Park is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ụlọ Owu, Ụlọ na Ihe Owuwu Competition Category.

ỌlaọchaỤlọ Owu· 2023

I Park The Urban Oghere Omenala Siri Ike

by Euna Park

Client: Cre-Te

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ụlọ Owu Category

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View at A' Design Award Press Release Award Badge

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The Design

About I Park The Urban Oghere Omenala Siri Ike

Ihe oru ngo a bụ nnukwu azụmahịa-azụmahịa-omenala na Seoul na bụ ọrụ mbụ n'ụwa maka nnukwu ngwá ụlọ Swedish na-abanye n'isi obodo. A na-eduzi ụlọ ọrụ ahụ, bụ nke nwere akụkụ buru ibu nke mmemme ahụ, na echiche mbụ nke ụlọ ọrụ ndụ kwekọrọ na mgbanwe ndụ n'ihi ọrịa ọjọọ. A na-eme atụmatụ ya dị ka ọrụ nọọrọ onwe ya na ebe obibi, yana otu nkwụsị ọrụ niile dị ka omenala, ntụrụndụ, ịzụ ahịa na nri ga-ekwe omume, na-eme ka ndụ nweere onwe ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

I Park The Urban Oghere Omenala Siri Ike meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na I Park The Urban Oghere Omenala Siri Ike ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. I Park The Urban Oghere Omenala Siri Ike bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
Dimensions & Packaging: Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
Tags: High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
Production Technology: It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
Design Challenge: It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
Research: Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
Inspiration: "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
Project Duration: The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
Operation Flow: The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
Team Members: Yongsu Lee
Euna Park
Ean D
Image Credits: Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE