Ọlaọcha Ngwungwu · 2023
Dukang Liquor Mkpuchi Karama Mmanya
by Tiger Pan
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Ngwungwu
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Mkpuchi Karama Mmanya
Dukang Liquor bụ nhazi mkpuchi maka baijiu ndị China. E kpụrụ karama ahụ site n'elu ruo n'ala ka o mepụta ọdịdị ihu na-adịghị doo anya nke Cao Cao, onye ọchịagha na onye na-ede uri n'akụkọ ihe mere eme, onye abụ ya nyere aha ahụ aha ya. Okpu karama ahụ na-echetara okpu ndị ọrụ gọọmentị nke oge sochirinụ usoro ndị eze Han, a kpụkwara ahụ karama ahụ dịka uwe mwụda, nke na-enyekwa njide siri ike. E ji enyo mee ihe kama seramiiki nke a na-ahụkarị n'ụdị ahịa ndị yiri ya, nke mere ka elu ya nweta nchapụta na udidi. E ji eserese vekta nke Luoyang, bụ́ isi obodo oge ochie, chọọ igbe mpụta ahụ mma.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Dukang Liquor Mkpuchi Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Dukang Liquor Mkpuchi Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dukang Liquor Mkpuchi Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
