Ọlaọcha Mkpanaka · 2023
Digital Human Ikpo Mgbasa Ozi Ndụ
by Baidu Online Network Technology Beijing
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Mkpanaka
- CLIENT: Baidu Online Network Technology. Beijing
- Estimated Number of Design Views: 36,788
- Verification code 81B2CE0BD3 · Verify this award
Colors
About Digital Human Ikpo Mgbasa Ozi Ndụ
Digital Human bụ ikpo mgbasa ozi ndụ e wuru na teknụzụ ọgụgụ isi arụmarụ (AI). Ikpo a na-akwado imepụta mmadụ dijitalụ, iwu ọnụ ụlọ mgbasa ozi ndụ na mmekọrịta mmadụ na kọmputa. Ndị na-agụ akụkọ AI na-agbasa ozi na-akwụsịghị akwụsị awa iri abụọ na anọ kwa ụbọchị, nke na-ewepụ mkpa ndị ọrụ nọ n'ebe ahụ na ụlọ ọrụ mgbasa ozi anụ ahụ. Enwere ike ịhazi onyinyo nke onye na-agụ akụkọ ọ bụla ka o kwekọọ na njirimara aha ahịa. Ọnọdụ mebere dị iche iche na-ebelata ọnụ ahịa owuwu ma na-egosipụta àgwà ngwaahịa na echiche aha ahịa. Ebumnuche ya bụ ibelata ọnụ ahịa na ihe isi ike nke mgbasa ozi ndụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Digital Human Ikpo Mgbasa Ozi Ndụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Digital Human Ikpo Mgbasa Ozi Ndụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Digital Human Ikpo Mgbasa Ozi Ndụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
