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Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere by The Design Code Co.,Ltd

Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.


ỌlaọchaIme Ụlọ· 2023

Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere

Valley Dajia Center Sales bụ ime ụlọ ebe ahịa ire ere dị na Wuhan, China, nke ruru mita skwea 1622.7. Nchepụta a sitere n'ike mmụọ nke ụzarị ìhè ma jikọta ọdịdị jiometrị dị mfe na ahịrị dị mma. Ala nke mbụ na-egosipụta ebe obibi bụ isi, yana ụlọ mmanya oriri na ọṅụṅụ na ebe izu ike. Ala nke abụọ nwere ebe igbe ájá, ebe mkparịta ụka azụmahịa, ebe mmiri ọṅụṅụ, ebe ngosi ihe na ebe ọrụ. Ihe eji arụ ya gụnyere mbadamba alloy nwere emecha pụrụ iche, osisi gbara ọchịchịrị, terrazzo gbara ọchịchịrị, ígwè a kpụchara akpụcha, na microcement isi awọ na nke dị ọkụ ọkụ. Ime ụlọ a na-ejikọta azụmahịa, omenala na nka ọnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Valley Daja Center Sales Nchepụta Ime Ụlọ nke Ebe Ahịa Ire Ere bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging
The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags
Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology
This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge
Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research
Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration
The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration
The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow
As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members
Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu

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