United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
BronzIme Ụlọ· 2023
United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima
Client: United Cinemas
Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category
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- Verified Award Winner
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The Design
About United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima
Ederede Akwụkwọ: United Cinemas Unicus Chichibu bụ ụlọ ihe nkiri sinima e wuru maka obodo Chichibu, nke na-enweghị ụlọ ihe nkiri sinima ruo afọ 29. Ụlọ a nwere ihuenyo asaa na oche 650 n'ime mita kwuru kwuru 2,490. Ihuenyo ndị kachasị nwere ihe na-erughị mmadụ 100 nọdụ ala, nke na-eme ka a na-egosipụta ụdị ihe nkiri dị iche iche maka obodo dị nta n'ọnụọgụgụ. Ahụ́ elu nke ejiri kpaa ọdụ na obí gbara ọkụ nke ejiri nkume slate na osisi mezuo, na-anabata ndị na-agafe agafe na ndị bịara kiri ihe nkiri. Nhazi a na-arụ ọrụ dịka ọnụ ụlọ obibi obodo, ebe ndị ọbịa n'agbanyeghị afọ ha nwere ike izute ibe ha. Ụlọ ihe nkiri niile na-eji ndị na-egbu ihe laser na sistemụ ngosi dijitalụ.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. United Cinemas Unicus Chichibu Ọrụ Isi: Ụlọ Ihe Nkiri Sinima na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
- Dimensions & Packaging
- 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
- Tags
- Movie Theatre, Cinema Complex, Cinema
- Production Technology
- Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
- Design Challenge
- This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
- Research
- Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture. - Inspiration
- It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
- Project Duration
- This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility. - Operation Flow
- This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again. - Image Credits
- All photos: P&D Consulting
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