Allowonce Echiche Ngwa Mkpanaka by Hyunah Oh

Allowonce Echiche Ngwa Mkpanaka by Hyunah Oh is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

IgweMkpanaka· 2023

Allowonce Echiche Ngwa Mkpanaka

by Hyunah Oh

Client: OHEL Studio

Ihe Nrite A' Design Award nke Igwe Winner in Mkpanaka Category

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The Design

About Allowonce Echiche Ngwa Mkpanaka

Allowence bụ echiche ekwentị mkpanaaka emebere iji nyere ndị na-eto eto aka ijikwa, hazie, na kpachie mmefu ha n'otu oge, site n'inye kaadị nnabata nke ọma kwa ọnwa. Site n'itinye ego na kaadị Allowence ha, ndị ọrụ nwere ike belata mmefu ha n'ụzọ dị mfe na mmefu ego kwa ọnwa a na-achọsi ike wee dekọọ / soro usoro mmefu ha nke ọma site na itinye akara na ya ozugbo ha kwuchara. Ebe ọ bụ na etinyere mmefu ego, atụmatụ, na nleba anya n'usoro inye kaadị Allowence, ọ dịghị mkpa ka ndị ọrụ budata ọtụtụ ngwa iji jikwaa ego ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Allowonce Echiche Ngwa Mkpanaka meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Allowonce Echiche Ngwa Mkpanaka ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Allowonce Echiche Ngwa Mkpanaka maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This app concept was designed to help young adults manage, plan, and limit spending in one go, on a virtual allowance card. By using this Allowonce card, users can easily limit and track their spending.
Dimensions & Packaging: Mobile app concept intended for iOS devices.
(screen size : 390 x 844 px, optimized for iPhone 13 Pro)
Tags: Finance, credit card, banking, mobile, saving, spending, budgeting, young
Production Technology: Prototyping - Figma / Mock-ups - Adobe Photoshop / User research & testing - Slack, Zoom, Google Forms
Design Challenge: The most challenging part was to come up with the right solution idea that incorporates various user pain points identified during the user interview process. Users had different issues : some pointed to budgeting, while others mentioned difficulties of recording spending, and still other users complained about the inaccurate, untimely statements. I had to come up with a solution that encompasses and balances all those needs in one seamless flow, and that was the most challenging part of this project.
Research: < User interviews >
Objective : uncover user pain points in using existing market solutions
Methodology : Zoom call, 1 hour each, 5 users within age 18-35
Results : Key pain points were identified
< Usability testing >
Objective : test usability & validity of solution
Methodology : Slack huddle, 20 min each, 2 rounds with 10 users within age 18-35
Results : validity of solution was confirmed, task flow was extended.
< A/B testing >
Objective : quickly test user preference of certain screens
Methodology : Google Forms, 8 users within age 18-35
Results : 3 screens were redesigned
Inspiration: The idea of Allowonce came from user interviews. Allowonce is essentially a creative mashup of the different types of apps that users mentioned that they were using. Allowonce provides automated budgeting and spending tracking by combining the usability of credit cards, the interactivity of mobile apps, and active communication, an all-in-one virtual allowance card that eliminates the need to juggle between budgeting and banking apps.
Project Duration: This app concept started in May and was finished in August 2022, as a capstone project for BrainStation's UX Design Bootcamp. Even after the project was finished, user testing and iterations continued.
Operation Flow: The main flow shows all core functionalities of the app concept, which include budgeting, spending, and tracking : how a user might put in their income, expenses and financial goal(s) to (1) obtain automatically calculated budget, (2) issue an AllowOnce card for the month, (3) spend money from the card, and (4) record their spending.
Image Credits: N/A