To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa by Yuta Takahashi

To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2023

To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa

by Yuta Takahashi

Client: To Beauty

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa

To Beauty bụ njirimara ụdị ahịa nlekọta akpụkpọ ahụ na nhazi mkpuchi ngwaahịa nke sitere n'ike mmụọ nsinụ na mbara igwe na ahụmịhe ntụgharị uche. Njirimara ahụ na-eji usoro agba isi awọ na akara sitere n'okike nke na-egosipụta mkpọtụ obi nke ndụ. Ihe nsacha ihu ahụ nwere ọnụ mkpịrị a haziri n'ụzọ pụrụ iche nke na-ahapụ ụfụfụ dị arọ site n'otu ịpị, nke na-edobe nkwụsi ike ya ma na-ebelata mkpasu iwe akpụkpọ ahụ site na nsi n'ahụ. Serum ntutu anya na-eji ihe nchekwa na-enweghị ikuku nke dị ọcha ma nweghị ihe nchekwa ndụ. Mkpuchi ndị ahụ na-ejikọta elu siri ike na ime dị nro, nwere elu nwere ntụpọ na akara e gbunyere n'ime ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. To Beauty Njirimara Ụdị Ahịa Nlekọta Akpụkpọ Ahụ, Mkpuchi Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Dimensions & Packaging: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Tags: skincare, mysterious, branding, packaging, product, japan
Production Technology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Design Challenge: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Research: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiration: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Project Duration: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operation Flow: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Image Credits: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023