Magpie Ite Na-edobe Okpomọkụ by Cacica Tang

Magpie Ite Na-edobe Okpomọkụ by Cacica Tang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwá Ịme Achịcha, Ngwá Tebụl, Ngwá Ịṅụ Ihe na Ngwá Esi Nri Competition Category.

ỌlaọchaNgwá Kichin· 2023

Magpie Ite Na-edobe Okpomọkụ

by Cacica Tang

Client: Shanghai Sunsmart International Co.,Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwá Kichin Category

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Colors

The Design

About Magpie Ite Na-edobe Okpomọkụ

Magpie bụ ite na-edobe okpomọkụ nke e mere maka ojiji kwa ụbọchị n'ụlọ. A na-enye Magpie n'ụdị abụọ, nke na-eburu lita 0.95 na lita 1.6. E ji ihe dị mma maka nri mee ahụ ya, e jikwa enyo mee ime ya, nke na-eme ka mmiri ọṅụṅụ dị ọcha ma ghara inwe ihe fọdụrụ n'ime ya. Usoro vakuum na-enyere aka idobe okpomọkụ ruo awa 48. Ọnụ ite ahụ na-eso ụdịdị ọnụ nnụnụ ma na-ehulata elu ntakịrị iji gbochie mmiri ịtapụ. Nnụnụ ọlaedo nọ n'elu mkpuchi ya, a na-enyekwa ya n'agba anọ: ọcha, oroma, pinki na akwụkwọ ndụ. Ụdịdị ya na-adọta uche gaa n'ichekwa nnụnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Magpie Ite Na-edobe Okpomọkụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Magpie Ite Na-edobe Okpomọkụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Magpie Ite Na-edobe Okpomọkụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
Dimensions & Packaging: Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber
Tags: Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
Production Technology: Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
Design Challenge: How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
Research: In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
Inspiration: Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
Project Duration: The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
Operation Flow: The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
Team Members: CACICA, XU JIYUAN