Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmekọrịta Ọha Competition Category.
BronzMmekọrịta Ọha· 2023
Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Bronz Winner in Mmekọrịta Ọha Category
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The Design
About Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ
Gatorade x Go Rigo bụ nchịkọta uwe na ngwa mmega ahụ egwuregwu e wepụtara naanị ọnụọgụgụ ntakịrị maka ndị na-agba igwe. Emere nchịkọta a site na mmekọrịta dị n'etiti Gatorade na Go Rigo Go, ego enwetara site n'ire ya kwadoro Ụlọ Akwụkwọ Ịgba Igwe Los Yarumos dị n'ebe ugwu nke Mpaghara Antioquia na Colombia. Atụmatụ ndị a si n'ọdịdị ala Colombia enweta ume. Ihe osise ugwu na ndagwurugwu na-apụta n'uwe na ngwa mmega ahụ niile. Ihe osise ndị a na-anọchite anya mgbalị na nraranye ndị na-agba igwe na-egosipụta na kilomita ọ bụla ha na-agba.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gatorade x Go Rigo Ụdị Uwe, Ngwa Egwuregwu Mmega Ahụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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