Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa by Xue Li

Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa by Xue Li is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa

by Xue Li

Client: Today Design Consultants (Shenzhen) Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa

Ederede Akwụkwọ: Miga bụ nhazi njirimara ọdịda ahịa e mepụtara maka otu ụdị sigara eletriki. Njirimara ohuru a mere ka ụdị mkpụrụedemede dịkwuo mma ma jikọta akara ngosi ọdịda ahịa ahụ ọnụ, na-enye onye ọ na-agakwuru echiche ozugbo banyere ọdịda ahịa ahụ. Maka mkpụrụedemede Latin, e megharịrị ọnụọgụgụ ihe ndenye na akụkụ ọnụọnụ ka akara ngosi ahụ metụtakwuo akara ọnụ ọchị ma na-echetakwa ụdị ahịhịa melon. Maka mkpụrụedemede Chinese, e jikọtara ihe ndenye ndị a na otu akara ahụ, ma hazikwaa oghere dị n'etiti ha, si otú a mepụta ụdị ndị gbara okirikiri ma dị mfe ịgụ. Akara ngosi vector nke a nwere ike ibipụta ya n'ogo ọ bụla, ma jiri ya mee ihe n'elu ndabere ọcha ma ọ bụ ojii.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Miga Ihe Omume Bụụrụ Isi: Nhazi Njirimara Ọdịda Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Dimensions & Packaging: It can be typewritten or printed on any size and material.
Tags: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Production Technology: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Design Challenge: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Research: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiration: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Operation Flow: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Team Members: Li Xue
Today Design