Ihe emepụtara bụ Odea Ngwa Ego Zuru Oke nke Odeabank A.S bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

BronzMkpanaka· 2023

Odea Ngwa Ego Zuru Oke

nke Odeabank A.S

Onye Ahịa: Odea Bank A.S

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mkpanaka

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #150019

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Odea Ngwa Ego Zuru Oke

Odea bụ nnukwu ngwa ga-arụ ọrụ dị ka ngwa ego zuru oke maka ndị ahịa Odeabank. Ọ bụ ngwọta ntinye ego zuru oke na ahịa Turkey. Ọhụụ nke ụlọ ọrụ ahụ bụ "phygital" akụ nke Turkey. Nhazi nke Odea na-enye ndị ahịa ohere ịhụ ngwaahịa ego na nguzozi n'otu ntabi anya, na-enye onye ọrụ ahụ nghọta nke doro anya na ịnweta ozi dị mkpa. Odea na-enye ụzọ bespoke maka ngwaahịa ego na-akwado uto azụmaahịa na ịkwalite nnabata nke ọwa dijitalụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Odea Ngwa Ego Zuru Oke meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Odea Ngwa Ego Zuru Oke ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Odea Ngwa Ego Zuru Oke na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Nha & Mkpuchi: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Mkpado: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teknụzụ Mmepụta: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Ịma Aka Imepụta: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Nchọpụta: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Mkpali: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Oge Ọrụ: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Usoro Ọrụ: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patentị: Copyrights belong to Odeabank A.S, 2023
Ndị Otu: Odeabank CX Design Team
Asụsụ Foto: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023