AS Women Empowerement Onyinye Ụlọ Ọrụ by Antonia Skaraki

AS Women Empowerement Onyinye Ụlọ Ọrụ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Onyinye Competition Category.

IgweIhe Onyinye· 2024

AS Women Empowerement Onyinye Ụlọ Ọrụ

by Antonia Skaraki

Client: As

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Onyinye Category

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Colors

The Design

About AS Women Empowerement Onyinye Ụlọ Ọrụ

A|S kpebiri ịmepụta onyinye ụlọ ọrụ kwa afọ ka ọ bụrụ nkwupụta na oku maka ime ihe nke sitere n'mkpa ịkwado ụmụ nwanyị nke agbụrụ ọ bụla, okpukpe, ma ọ bụ ọnọdụ mmekọrịta ọha na eze. Cretan Tsikoudia, ihe ọṅụṅụ omenala ndị Greece, jupụtara na karama nke e mere ka ha nọchite anya ụmụ nwanyị dị iche iche, nke ọ bụla nwere ihu ụrọ pụrụ iche maka mkpuchi, nke ụdị ya sitere na oyiyi ochie ndị Cycladic. Ha ziri isiokwu nke Nnwere Onwe, Mgbanwe, Nha Anya, Ikpe Ziri Ezi, Agụmakwụkwọ, Nhọrọ, na Ike. E tinyere karama ọ bụla n'ime igbe kpọmkwem ya nwere ihe nnọchianya eserese nka na poster mgbidi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

AS Women Empowerement Onyinye Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na AS Women Empowerement Onyinye Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ AS Women Empowerement Onyinye Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi