Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ by Jason Chan - Offesc Design

Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ

Ings bụ nhazi ngwaahịa emere maka ọtụtụ ngwaahịa nlekọta akpụkpọ ahụ. Nhazi a na-eji ọdịdị bulet dịka ihe atụ maka iru n'ime ọkpụrụkpụ akpụkpọ ahụ dị omimi. Usoro nka ụlọ na-emepụta ngosipụta ọtụtụ akụkụ nke na-egosipụta teknụzụ ọkachamara nke ọkọlọtọ ahụ. Emebere ngosi mbụ ka ọ dị mfe ka isi ihe ndị mejupụtara ọkọlọtọ ahụ nọgide na-edoro anya n'ofe ọtụtụ ụdị ngwaahịa. Igbe ndị na-eburu ngwaahịa nke nweghị rọba nke nwere zip na-anọchi anya adhesive glu, akwụkwọ honeycomb enyere FSC-certified na-enye nchekwa mmasị, ma inki soya na-akwado mmebi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ings Ngwaahịa Nchekwa Ihe Nlebara Anya Akpụkpọ Ahụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022