Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe by Jelenew Incorporated

Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwaahịa Egwuregwu, Ahụ Ike na Ngwá Ezumike Competition Category.

ỌlaọchaNgwaahịa Egwuregwu· 2024

Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe

by Jelenew Incorporated

Client: Jelenew Incorporated

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwaahịa Egwuregwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe

Jelenew bụ uwe elu aka mkpụmkpụ e mere maka ịnya igwe kwụ otu ebe, nke e chepụtara maka ụmụ nwanyị na-anya igwe. E ji akwa teknụzụ nwere ahịrị aero mee uwe elu a, nke na-eduzi ikuku na-efe n'usoro banye n'ọwa ma belata mgbochi ikuku. Akwa ahụ jikọtara pasent 85 naịlọn na pasent 15 eriri polyurethane, ọ dịkwa arọ gram 115 na square mita ọ bụla, nke mere na uwe elu emechara adị arọ gram 125. A na-etinye ịkwa nke Pro fit n'obi, n'úkwù na n'azụ ka ọ dabara ụdị ahụ ụmụ nwanyị ma nye mkpakọba e tụrụ atụ n'akwara ahụ. Akara ngosi na-egbuke egbuke dị n'azụ na-enyere aka ka a hụ onye yi ya n'ebe ìhè adịghị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jelenew Uwe Elu Aka Mkpụmkpụ Maka Ịnya Igwe Kwụ Otu Ebe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Dimensions & Packaging: 10*600*540mm
Tags: female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
Production Technology: fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Design Challenge: The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Research: Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Inspiration: The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Project Duration: The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Operation Flow: The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.