Love Hanshui Ngwugwu Mmiri Ọṅụṅụ by Yanhui Zhang

Love Hanshui Ngwugwu Mmiri Ọṅụṅụ by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

Love Hanshui Ngwugwu Mmiri Ọṅụṅụ

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Love Hanshui Ngwugwu Mmiri Ọṅụṅụ

Love Hanshui bụ usoro ngwugwu ncheta maka mmiri ọṅụṅụ a sachara asacha, nke e mepụtara iji mee ncheta nhọpụta Wuhan dị ka Obodo Ala Mmiri Mba Ụwa. Anụmanụ anọ sitere n'ala ahụ, bụ finless porpoise, ọbọgwụ isi anụnụ anụnụ, black stork na elk, na-anọchi anya oge anọ nke afọ. Eserese inki ọdịnala China na-ejikọta anụmanụ ndị ahụ na ọdịdị ala mmiri nke mpaghara ahụ. E ji usoro heat shrink na obibi akwụkwọ agba spot mepụta akara karama ọcha ahụ. Karama ọ bụla dị milimita 60 n'obosara na milimita 220 n'ogologo. Koodu dị n'akara ahụ na-emepe echiche akụkụ atọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Love Hanshui Ngwugwu Mmiri Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Love Hanshui Ngwugwu Mmiri Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Love Hanshui Ngwugwu Mmiri Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang