Sanat Nhazi Njirimara Anya by Tamer El-Menyawi

Sanat Nhazi Njirimara Anya by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

Sanat Nhazi Njirimara Anya

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Sanat Nhazi Njirimara Anya

Sanat bụ njirimara anya e chepụtaara ụlọ ọrụ na-arụ ọrụ ime ụlọ na ịchọ mma ụlọ. Nhazi a dabere na mfe (minimalism) na echiche a na-apụghị iji anya hụ (abstraction). Ahịrị ndị dị mfe na-eme ka mkpụrụ akwụkwọ S pụta n'ụzọ ọgbara ọhụrụ. Ọnụ ọgụgụ mma nke a na-akpọ golden ratio na-eduzi ka ahịrị ndị a si dabara na nha ha. A na-eji otu agba, ma na ọtụtụ ụdị ya dị iche iche, n'ime njirimara ahụ dum. Ebumnobi ya bụ ka ụdị e bepụtara nke mfe a wepụta ozi ụlọ ọrụ ahụ n'ụzọ doro anya na kpọmkwem. Njirimara a na-egosipụta ọhụụ na ụzọ nhazi nke ụlọ ọrụ ahụ na-eme ihe. E mechara ọrụ a n'ihe dịka izu abụọ na February 2020.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Sanat Nhazi Njirimara Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Sanat Nhazi Njirimara Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Sanat Nhazi Njirimara Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.