The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine by Ximena Ureta

The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine

Ederede Akwụkwọ: Ọgba Egwu nke Ọdịda Ihe Eke bụ ngwakọ nke akwụkwọ mkpado mmanya vine e mere maka ụdị mmanya vine anọ sitere n'ebe anọ dị na Latin America. E biri akwụkwọ mkpado ndị a n'elu akwụkwọ nrapado onwe ya nke a gbanwetara e ji ihe eji arụ ihe ọzọ mee (recycled) nke e ji eriri ndị e gbutere tupu ndị ọrụ eji ha eme ihe na nke e mesịrị ha mee ihe. Akwụkwọ mkpado ọ bụla na-egosi ala ọtụtụ nke echiche mepụtara ebe ihe e kere eke na-adị ndụ na ihe eke ndị ọzọ na-adị n'ọha n'ọha. A sere oge anwụ na-ada nke na-eme anyanwụ akpụkpọ maka merlot, ma see oge ọlaedo maka malbec. E ji mmiri mmiri (watercolors) sitere na aja ndị dị n'ime osisi rụọ ihe eserese, e jikwa aka dee mkpụrụedemede ya. Akwụkwọ mkpado ndị a na-agakwa n'ihu na-arụ ọrụ dịka ihe ngosi akwụkwọ maka ndị na-emepụta mmanya vine na ndị na-akpụ akụkụ ngwongwo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Dance of Nature Ọrụ Bụ Isi: Akwụkwọ Mkpado Mmanya Vine maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents: All rights reseved Ximena Ureta.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.