Aeon Wallet Ngwa Ego Zuru Ezu by Fourdigit Inc.

Bronz Mkpanaka · 2024

Aeon Wallet Ngwa Ego Zuru Ezu

by Fourdigit Inc.

Ihe Nrite A' Design Award nke Bronz 2024 in Mkpanaka
CLIENT: Aeon Financial Service Co., Ltd.
Estimated Number of Design Views: 37,257
Verification code 2EA70678B9 · Verify this award

Visit Site View at A' Design Award Press Release

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About Aeon Wallet Ngwa Ego Zuru Ezu

Aeon Wallet bụ ọrụ ego zuru ezu nke Aeon Group na-enye, nnukwu njikọ ụlọ ọrụ nwere ụlọ ahịa 17,900 na ire ere ruru yen ijeri 9. O nwere nde ndị otu kaadị kredit 48.24 ma na-enye ọrụ ego dị iche iche dịka ụlọ ọrụ jikọtara ọnụ. Aeon Wallet nwere nhazi dị mfe ma dị mfe ịghọta nke onye ọ bụla nwere ike iji. Site n'ịtụ aro mkpa ndị dị mkpa dịka ọnọdụ onye na-eji ya si dị, a na-enye ha ahụmịhe ahaziri n'onwe. Anyị ewuola ọrụ ego nke na-enye ndị na-eji ya ohere inweta n'ụzọ dị mfe ozi ha chọrọ n'ezie.

About the Ihe Nrite A' Design Award nke Bronz

Aeon Wallet Ngwa Ego Zuru Ezu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Aeon Wallet Ngwa Ego Zuru Ezu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Aeon Wallet Ngwa Ego Zuru Ezu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Press Kit

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.