Moments Of Speed Foto by Martin Hoffmann

Moments Of Speed Foto by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ise Foto na Mgbanwe Foto Competition Category.

BronzIse Foto· 2024

Moments Of Speed Foto

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

Ihe Nrite A' Design Award nke Bronz Winner in Ise Foto Category

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Colors

The Design

About Moments Of Speed Foto

N'ime Oge Ọsọ (Moments of Speed), ọsọ na-apụta ìhè nke ukwuu. Na mbụ, onyonyo ndị a na-egosi ịma mma na ike mmegharị ahụ ma na-enye ohere ka e nwee mmetụta ike na ume nke oge ahụ. N'otu oge ahụ, e nwere mgbanwe na-adọrọ mmasị site n'ọsọ a na-ahụ anya ruo n'udo dị na ihe a sere. N'ime mmegharị ahụ e gosiri, onyonyo ndị a na-enwunye udo nke ha nke na-enye mmetụta ịdị jụụ nke ọma. Mgbanwe a n'echiche na-enye onye na-ele ya ohere ịhụta ọkwa ọhụrụ dị omimi. Nhazi, nkọwa niile, agba, ịdị nkọ na ịdị edoghị anya na-emepụta onyonyo dị egwu ma nwekwa udo na mmegharị n'otu oge.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Moments Of Speed Foto meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Moments Of Speed Foto ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Moments Of Speed Foto na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023