Dreavita Mental Wellness Ịkpụzi Akara by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Ịkpụzi Akara by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Dreavita Mental Wellness Ịkpụzi Akara

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Ịkpụzi Akara

Dreavita bụ akara ụlọ ọrụ ahụike na ọdịmma nke na-aga n'ihu ma na-anabata mmadụ niile. E mere njirimara ọhụụ ya ka ọ nwee mmetụta uche, na-asọpụrụ ihe ma na-echebara mmadụ echiche, na-egosipụta àgwà akara a nke na-anabata mmadụ niile. Echiche a sitere n'ike okike ma a kpọrọ ya Ịdịsi ike sitere na ịdị mfe. Dịka usoro okike na-egosi ịnọgide n'otu ụdị, ike na uto, ịkpụzi akara a na-achọ ịgafe ozi ndị a site na okwu nkwado na ụzọ imewe dị mfe. E mere ihe onyonyo ka ha lekwasị anya n'usoro okike, na-egosi ka imegharị ihe ugboro ugboro na ịdịsi ike na-eweta ihe ịga nke ọma na ndụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Dreavita Mental Wellness Ịkpụzi Akara meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Dreavita Mental Wellness Ịkpụzi Akara ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Dreavita Mental Wellness Ịkpụzi Akara na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery