Catvas Bọọdụ Ịkpọcha Nwamba by Livelyhood Ltd.

Catvas Bọọdụ Ịkpọcha Nwamba by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Nlekọta Anụ Ụlọ, Ihe Egwuregwu, Ngwá na Ngwaahịa maka Anụmanụ Competition Category.

IgweNlekọta Anụ Ụlọ· 2024

Catvas Bọọdụ Ịkpọcha Nwamba

by Livelyhood Ltd.

Client: Livelyhood

Ihe Nrite A' Design Award nke Igwe Winner in Nlekọta Anụ Ụlọ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Bọọdụ Ịkpọcha Nwamba

Catvas bụ ngwaọrụ anụ ụlọ ọhụrụ nke na-emegharị ịkpọcha site n'omume mbibi ka ọ bụrụ usoro okike. Ọ na-enye ma mmadụ ma nwamba ohere iji mekọọ ọnụ hazie ebe obibi ha. Ákwà nwere ọkwa abụọ ahụ e mere ga-egosi nwayọọ nwayọọ mmetụta pụrụ iche dịka eserese n'oge nwamba na-akpọcha. Ogwe akwa ịkpọcha ahụ a gbanwere abụghịzi naanị ihe a na-atụfu dịka ihe mkpofu kama ọ na-arụ ọrụ dịka ihe ncheta iji dekọọ ma chekwaa akara ndụ nwamba ahụ n'ụzọ nka karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Catvas Bọọdụ Ịkpọcha Nwamba meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Catvas Bọọdụ Ịkpọcha Nwamba ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Catvas Bọọdụ Ịkpọcha Nwamba maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li