Girls Find Girls Ngwa by Yingxiao Ouyang

Girls Find Girls Ngwa by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

ỌlaọchaMkpanaka· 2025

Girls Find Girls Ngwa

by Yingxiao Ouyang

Client: OYYX Design Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mkpanaka Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Girls Find Girls Ngwa

Girls Find Girls bụ ngwa ekwentị maka ụmụ nwanyị iji nyochaa ụlọ ọrụ ma ghọta ọnụnọ ụmụ nwanyị. Enweghị nnọchiteanya ụmụ nwanyị bụ otu n'ime ihe kpatara ụmụ nwanyị anaghị ahọrọ ụfọdụ ụlọ ọrụ, ọbụlagodi na ha nwere mmasị na ya. Akụkọ ọrụ ọdịnala nwere ike ịnwe mmasị n'okwu okike. Ọ chọrọ ọmụma miri emi na oge dị ukwuu iji chọpụta nghọta ọrụ gbadoro ụkwụ n'ụmụ nwanyị. Ngwa a na-achọ iji data dị ndụ, nghọta dị elu na òtù ụmụ nwanyị nyere ụmụ agbọghọ na ndị nwanyị toro eto aka ịhụ ụlọ ọrụ site n'echiche nke ha.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Girls Find Girls Ngwa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Girls Find Girls Ngwa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Girls Find Girls Ngwa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
Dimensions & Packaging: The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
Tags: App, Female, Career, Data Analysis, Gender Bias
Production Technology: Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
Design Challenge: The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
Research: 6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
Inspiration: Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
Project Duration: The project started in June 2024 to Oct 2024 in Jersey City, NJ.
Operation Flow: Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders.
Image Credits: Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com