Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2025

Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up

Ederede Akwụkwọ: Pepsi Diner Milan 2024 bụ ime ụlọ nri pop-up e mepụtara dịka oghere ọdịdị brand nwa oge na Milan. Nhazi a na-ebubata echiche ụlọ nri New York gaa Europe, dịka mmalite mbụ nke ụlọ nri a na mba ọzọ na-abụghị United States. Ime ụlọ a na-eji akara Pepsi ọhụrụ na usoro njirimara anya ọhụụ ọhụrụ. Ihe ndị metụtara omenala ndị Italy, gụnyere football na egwu, ka e ji mee ihe n'ime oghere ahụ, ma haziekwa mmemme ndị a chọpụtara maka ndị a ma ama nke Italy nye ndị ọbịa. Ebumnuche ya bụ ijikọ na ndị na-ege ntị na Europe site n'itinye omenala mpaghara n'akụkọ brand ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pepsi Diner Milan 2024 Ọrụ Bụ Isi: Ime Ụlọ Nri Pop-Up na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release