Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta

Lay's Deep Ridged Spicy Flavor bụ nhazi ngwakọta e mepụtara maka ụdị ụtọ nri nta abụọ e wepụtara naanị nwa oge a na-ere na China: Spicy Hot Strip na Spicy Stinky Tofu. E mere ngwakọta a iji ruo ndị ọgbọ na-eto eto na-achọ ezumike izu ike mgbe ha na-eri nri nta. Onyonyo dị ike ma bụrụkwa nke na-akpali mmụọ na-egosipụta ụtọ ọkụ ọkụ nke nri ahụ nkịtị. Onyonyo ọnụ na-atọ ọchị dị n'etiti nhazi ahụ. Foto nri na-akpali akpali gosipụtara ụdị ụtọ abụọ ahụ n'ike ha zuru ezu. Nsonaazụ a nyere ngwa nri nta e wepụtara naanị nwa oge a njirimara dị ndụ na nke a na-amata ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lays Deep Ridged Spicy Flavor Lto 2024 Ngwakọta Nri Nta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release