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Heyday Center Njirimara Ụlọ Ọrụ by Sha Feng and Jiayi Lu

Heyday Center Njirimara Ụlọ Ọrụ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.


IgweEserese· 2025

Heyday Center Njirimara Ụlọ Ọrụ

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Heyday Center Njirimara Ụlọ Ọrụ

Heyday Center bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọzụzụ na-enye ọrụ mmezi arụmọrụ egwuregwu, mgbake ahụike, na nkwado ịga mba ọzọ ịmụ akwụkwọ. E kere akara ahụ n'ụdị ọkọlọtọ na-arịgo elu, ụdị na-egosi ọganihu na-aga n'ihu na mmezi onwe onye. Mkpụrụedemede H ka e ji ihe abụọ nha nhata nke ọnụọgụgụ otu wuo, ndị dobere n'ụdị pọzitiv na negativ, iji gosi iru n'elu ugwu. E ji anụnụ mee ihe dịka isi agba iji gosipụta uche zuru oke, ọkachamara, na udo. Njirimara a na-egosipụta usoro dabere na data nke ụlọ ọrụ ahụ na-eji arụ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Heyday Center Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Heyday Center Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Heyday Center Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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