Heritage Spark Ngwá Iche Echiche Nhazi by Liang Hou

Heritage Spark Ngwá Iche Echiche Nhazi by Liang Hou is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Mmụta, Ngwá Nkụzi na Ọdịnaya Ọzụzụ Competition Category.

IgweMmụta· 2025

Heritage Spark Ngwá Iche Echiche Nhazi

by Liang Hou

Client: Zhejiang University

Ihe Nrite A' Design Award nke Igwe Winner in Mmụta Category

22,874

Verified Award Winner

Verify Award Status for #170646

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark Ngwá Iche Echiche Nhazi

Heritage Spark bụ ngwá nkuzi maka ọrụ nhazi dabere na Ihe Nketa Omenala nke a na-adịghị eme mgbe ọ bụla anya. Ngwá a nwere otu atọ nke kaadị. Kaadị Ihe Nketa na-ewebata iri ụdị Ihe Nketa Omenala nke a na-adịghị eme mgbe ọ bụla anya maka nghọta ngwa ngwa. Kaadị Àgwà na-enye ohere ka a mụọ ụdị ihe nketa ọ bụla site n'echiche mmemme dị iche iche. Kaadị Teknụzụ na-atụ aro nhọrọ teknụzụ nke nwere ike ịkpali echiche ọhụrụ. E nwere okpokoro echiche abụọ, otu nke onwe onye na nke ọzọ maka otu, ndị na-akwado ọrụ ọnụ. A na-ebipụta kaadị ndị a na dijitalụ n'akwụkwọ e ji uju kpuchie ma bụrụkwa nke e ji ígwè gbupụta ya n'ụdị a chọrọ. Heritage Spark bụ maka ụmụ akwụkwọ na-enweghị amamịhe gara aga banyere isiokwu a.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Heritage Spark Ngwá Iche Echiche Nhazi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Heritage Spark Ngwá Iche Echiche Nhazi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Heritage Spark Ngwá Iche Echiche Nhazi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.