Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha by Hong Jia Min

Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2025

Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha

by Hong Jia Min

Client: Jijia Brand Creative Studio

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha

Ruyi Dim Dong bụ njirimara ọdụ azụmahịa maka ụlọ achịcha. Nhazi a jikọtara ọdịnala achịcha ochie na usoro imepụta achịcha ndị Europe. Akara ahụ (logo) dabere n'ihe atụ abụọ si Ọwụwa Anyanwụ, bụ́ akwụkwọ mpịakọta a na-agbasapụ na igbe onyinye a meghere na akụkụ ya. Akara aka nri nke mkpụrụedemede Ru na-aghọ mpịakọta silk, nke na-egosi agbụrụ na ihe nketa. Mkpụrụedemede Yi na-efunahụ akụkụ aka ekpe ya, hapụ nsonaazụ Li, nke yiri onyinye a na-emeghe. Ihe atụ akwụkwọ osisi pine na-apụta na akara nrachi na eriri afọ, ndị e bipụtara na ihe onwunwe kwesịrị ekwesị nke a na-akwadoghị mmebi gburugburu ebe obibi. Igbe onyinye na-egosipụta achịcha ndị a dịka ihe ncheta ọdịbendị nke obodo ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ruyi Dim Dong Njirimara Ọdụ Azụmahịa Ụlọ Achịcha maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min