Coffee Machine Posta Ndị Isi Nlere Anya by Edward Lu

Coffee Machine Posta Ndị Isi Nlere Anya by Edward Lu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2026

Coffee Machine Posta Ndị Isi Nlere Anya

by Edward Lu

Client: Lumine

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Coffee Machine Posta Ndị Isi Nlere Anya

Coffee Machine bụ usoro posta ndị isi nlere anya e mepụtara maka ụdị igwe na-esi kọfị dị iche iche. Posta ndị a si n'onyonyo ndụ ntụrụndụ nke a na-ahụkarị na mgbasa ozi igwe na-esi kọfị pụọ, ma lekwasị anya na nketa dịteaka na injinia ndị Germany. Ìhè na-enwu na-ejikọta oge gara aga na oge ugbu a n'ihe nkiri ọ bụla. E nyere usoro ngwaahịa anọ isiokwu anọ: akụrụngwa ụlọ ọrụ mmepụta ihe, mmepụta teknụzụ ọhụrụ, ebe ndị ama ama nke ụwa, na ọrụ injinia dị ịtụnanya. Gears, chips sekit, obere ụkpụrụ ụlọ na mbara ala nke eluigwe na-arụ ọrụ dị ka ihe atụ anya na-ahụ. E ji ngwanrọ 3D wuo ma mepụta ihe nkiri ndị ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Coffee Machine Posta Ndị Isi Nlere Anya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Coffee Machine Posta Ndị Isi Nlere Anya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Coffee Machine Posta Ndị Isi Nlere Anya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimensions & Packaging: The original posters were designed at 3634px x 2045px, 72 dpi.
Tags: Graphic Design, Key Visual, Advertisement Design, Poster
Production Technology: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Design Challenge: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Research: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiration: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Project Duration: The project started in December 2024 and ended in April 2025.
Operation Flow: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Team Members: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian