Iran Mgbaaka by Mersa Habibi - Taj Gold is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ọla Ịchọ Mma Competition Category.

ỌlaọchaỌla Ịchọ Mma· 2026

Iran Mgbaaka

by Mersa Habibi - Taj Gold

Client: Taj

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ọla Ịchọ Mma Category

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The Design

About Iran Mgbaaka

Iran bụ mgbaaka nke sitere n'ike mmụọ nsinụ ihe owuwu ochie nke Iran. E si na obodo dị iche iche na oge dị iche iche wepụta ihe ncheta iri na asaa, mee ka ha bụrụ ihe nkịtị ma jikọta ha n'otu ụdị na-agakọ ọnụ. E ji ọlaedo odo siri ike rụọ mgbaaka a, a na-arụkwa ya n'ụdị nha atọ. E zoro ihe mkpọchi ire nwere spring nke nwere warara abụọ n'ime ụdị ụlọ Shahrdari dị na Rasht, ebe e tinyere ihe nkwụnye (hinge) n'ime Ebe Mgbaba Karim Khan dị na Shiraz. Ịpị obere ụlọ ahụ na-atọpụ mkpọchi ahụ. E kpebiri nha ya iji nye ahụ iru ala na nguzozi, ka e wee nwee ike iyi ncheta omenala kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Iran Mgbaaka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Iran Mgbaaka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Iran Mgbaaka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Iran Bracelet” embodies the timeless grandeur of Iran, a legacy unchanged from the Achaemenids to modern icons. Seventeen monuments from different eras and cities reflect the authentic vision of unity in diversity under the greater identity of Iran. Hidden clasps and hinges ensure strength, comfort, and seamless beauty. By merging cultural storytelling with refined engineering, the bracelet becomes a wearable emblem of heritage, identity, and pride.
Dimensions & Packaging: The Iran Bracelet is produced in three sizes: Small, Medium, and Large. The Medium size has the following dimensions: internal major diameter 60 mm, internal minor diameter 50 mm, and bracelet width 14 mm. These proportions were carefully defined to ensure ergonomic comfort and aesthetic balance.
Tags: Iran bracelet, Persian jewelry, narrative design, cultural heritage design, unity in diversity, Iranian monuments, gold bracelet, hidden clasp jewelry, symbolic jewelry, contemporary heritage
Production Technology: The Iran Bracelet was created through a synthesis of extensive cultural research and design innovation. Architectural references from seventeen monuments across different eras and cities were abstracted and unified in a single form. Initial sketches were transformed into precise 3D CAD models to ensure balance and proportion. Special attention was given to ergonomics so the piece remains both elegant and comfortable. Crafted in solid yellow gold, it reflects durability, refinement, and respect for heritage.
Design Challenge: The greatest challenge of the Iran Bracelet was transforming a vast cultural narrative and monumental architecture into a unified, wearable form without losing authenticity. Balancing the symbolic richness of seventeen monuments with minimal contemporary aesthetics demanded extensive research. Technically, the most difficult task was miniaturizing these structures and hiding clasps and hinges within them while preserving strength and usability. Achieving harmony between meaning, ergonomics, and engineering precision was the main obstacle overcome.
Research: The research was cultural-historical, aiming to translate Iran’s architectural diversity into a unified jewelry form. Methods combined literature review, archival study, and site analysis. Data came from 17 monuments, processed with sketches and 3D CAD tools. Designers and engineers collaborated in modeling and prototyping. Results proved the feasibility of miniaturizing architecture. Insights showed cultural symbolism enhances identity and emotional value, impacting both society and market acceptance.
Inspiration: The “Iran Bracelet” is inspired by the timeless heritage of Persia and the authentic vision: while preserving the differences and identities of its peoples, we remain united and compassionate under the greater identity of Iran. Seventeen monuments from different eras and cities embody this message of continuity from ancient to modern times. The design aims to create a wearable symbol of cultural memory, supported by research on Iranian architecture and hidden clasp engineering for seamless
Project Duration: The Iran Bracelet project started in March 2024 in Tehran, Iran, and was completed in June 2025. The process included multiple ideation phases, extensive cultural research, initial sketches, 3D CAD modeling, and technical refinements to ensure ergonomic comfort and flawless engineering.
Operation Flow: The bracelet uses a concealed spring-loaded tongue clasp with double grooves for security. The clasp is hidden in the Shahrdari building (Rasht) and the hinge in the Karim Khan Citadel (Shiraz). To open, the user presses the Shahrdari building, releasing the latch. After wearing, the tongue is inserted into the housing and with slight pressure locks smoothly, ensuring ergonomic comfort, uninterrupted flow, and cultural symbolism.