Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa by Cansu Dagbagli Ferreira

Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2026

Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa

Ederede Akwụkwọ: Mgbanwe njirimara nke Craftoria na-enyocha ebe ihe omume nka akụkọ ihe mere eme na omume ọdịmma anụ ahụ nke oge a na-ezukọ. N'inwe mmụọ nsọ site na ọnọdụ nka nke afọ 1920, njirimara a na-eji akara okwu serif a hazigharịrị nke ọma na ihe osise nke oge Victoria iji dozie ụlọ ọrụ na-ese ihe site na ọnụọgụ dị ka ihe omume mara mma, nke na-eme ka mmadụ chebara echiche. Nhazi ihe owuwu nke ngwa ngwa ozi na-enyere aka ịgafe site na obere ihe dị n'èzí gaa n'ime ụlọ nwere ọdịiche dị elu, agba bara ụba, na-eme ka mmeghe igbe bụrụ ọnụ ụzọ na-aga n'ịgba mbọ okike. Usoro a jikọrọ ọnụ na-ejikọta nka oge ochie na nhazi ndụ nke oge a iji bulie ahụmịhe ndị na-eme ihe ụtọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Craftoria Ọrụ Bụ Isi: Njirimara Akara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensions & Packaging: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tags: art, painting, hobby, vintage, illustration
Production Technology: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Design Challenge: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Research: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiration: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Project Duration: 6 months, France and USA
Operation Flow: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.