Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa by Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2026

Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa

Ederede Akwụkwọ: Ọrụ a bụ mmalite iwughachi njirimara nke sonyere mgbasawanye azụmahịa Roofarm. Ụlọ ọrụ a etoola site n'ọrụ ugbo n'elu ụlọ na obodo mepere emepe ma na-agbasawanye ugbu a n'ọrụ ugbo buru ibu n'ime ime obodo tinyere ọrụ ya nke obodo mepere emepe. N'oge a, e mesịrị kọwaghachi ọhụụ ụlọ ọrụ dịka Iweghachite Ọrụ Ugbo iji Kwụ Nkwụ Nri Ụwa. E sụgharịrị ọhụụ a n'ime njirimara nke sitere na circuit nke na-egosipụta ọrụ ugbo dị ka akụrụngwa. Njirimara a nwere ụdị abụọ jikọtara ọnụ nke na-anọchi anya mmekọrịta dị n'etiti usoro obodo mepere emepe na nke ime ime obodo.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Roofarm Rebranding Ọrụ Isi: Njirimara Ака Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada