SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store) by Prism Design is a highly esteemed winner of the very prestigious 2017 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2017

SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store)

by Prism Design

Client: Prism Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store)

Edemede Akwụkwọ: SugarLady bụ ọrụ imewe ime ụlọ nke ụlọ ahịa nwa oge e wuru maka otu ụdị mma nwanyị dị na Shanghai, China. E ji ihe yiri kristal shuga (sugar crystal) mee isi ihe atụ, na-ejikọta ime ụlọ ahụ na aha ụdị ahịa ahụ. A na-ewu kacha cell ngosi ọ bụla site na ebe igwe (steel frame) nke akwa nylon ọrụ ụlọ kpuchiri. Ihe mgbanaka LED nke dị 600 na 600 milimita na-eji ọkụ dị nro na-enye cell ndị a ìhè site n'ime ha, nke mere na unit ọ bụla na-enwu ọkụ dị nro nro. Cell ndị a dị mfe ma dịkwa ọkụ, nke mere na e nwere ike ịkpokọta ha, bugharịa ha, ma megharịa ha n'ọtụtụ ụzọ dị iche iche. Ozuzu mpaghara ya bụ mita 6 gbakwunyere mita 10, ma gụnye ọnụ ụlọ ịnwale uwe.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store) meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store) ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. SugarLady Ladies Brand Pop-up Store Ọrụ Ime Ụlọ nke Ụlọ Ahịa Nwa Oge (Popup Store) bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI