Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2017

Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya

Maka ụlọ ebe akụkọ ihe mere eme dị na Sardinia, kemgbe 1970, ọ hazie ahaziri aha njigide maka akara mmanya ndị klaasị. Ọmụmụ akwụkwọ nyocha aha ọhụrụ chọrọ ichebe njikọ ahụ na ọdịnala ụlọ ọrụ ahụ na-agbaso. N’adịghị ka aha mmado ndị gara aga ọ rụrụ ọrụ iji nye mmetụ mara mma nke na-aga nke ọma na nnukwu mma nke mmanya. Maka aha ndị a ejirila usoro Braille na-arụ ọrụ, nke na-eweta ịdị mma na ụdị na-enweghị atụ. Ejiri usoro ifuru site na nkọwapụta nke ụka dị nso na Santa Croce na Usini, nke bụkwa akara ụlọ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Vinicola Cherchi Mpempe Akwụkwọ Nyocha Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene