Bauhaus Primary Function: Elu Aka Elekere by Walmir Luz

Bauhaus Primary Function: Elu Aka Elekere by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ọla Ịchọ Mma Competition Category.

ỌlaọchaỌla Ịchọ Mma· 2019

Bauhaus Primary Function: Elu Aka Elekere

by Walmir Luz

Client: All Mies

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ọla Ịchọ Mma Category

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The Design

About Bauhaus Primary Function: Elu Aka Elekere

Bauhaus bụ elekere aka e mere ka o nwee ọdịdị dị ntakịrị ma dị ike. E ji ígwè na-adịghị acha nchara nchara 316L nke ọ̀kwá dọkịnta (surgical grade) mee igbe ya nke ruru milimita 41, jiri ihe mkpuchi physical vapor deposition, nke na-eguzogide nchara na mpịakọ. E ji ngagharị quartz Seiko VD72 nke nwere ọrụ ụbọchị, okpueze na-edozi ụbọchị, awa na nkeji. Ọ̀ tụ̀nyèrè ọ̀ tụ̀nyèrè mmiri bụ 5ATM, ma ọ bụ mita 50. Eriri milimita 20 nwere usoro mwepụ ngwa ngwa maka mgbanwe ọsọ ọsọ nke ụdị. Ahịrị dị ọcha na usoro dị mfe na-eduzi imewe niile.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Bauhaus Primary Function: Elu Aka Elekere meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Bauhaus Primary Function: Elu Aka Elekere ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Bauhaus Primary Function: Elu Aka Elekere bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC